Digital Imaging

Roll your cursor over images to see before and after.

In 1986 we bought our first computer, long before we thought of manipulating images. Since then we've learned the advantages of digital workflow, scanning film, manipulating images and outputting prints, web material, even billboards from our own equipment. 12 years later, in 1998, we purchased our first digital capture camera and have since continued to reinvested in the newest equipment suitable to our work. Digital capture allows us to create images that would be impossible or more difficult with film. We can add views, green up grass, remove exit signs, clean up skies, etc. We can add lighting where its needed then retouch out the fixture. All to give you the best image we can deliver for your budget.

Digital photography has provided photographers with a wealth of new tools in creating images. It is far more flexible than film and allows us to enhance images in ways we only dreamed about ten years ago. However, like film it does have some limitations.

Noted Photographer Ansel Adams said “the negative is the score, the print is the performance.” The metaphor is true today in a digital environment where “the RAW file is the score, the finished file is the performance!

The critical final step in the process of photographing a project is to take the RAW camera file or “digital negative” and enhancing it to get the best possible final image. Just like the old film and darkroom days, the raw image that comes out of the camera needs to be optimized for the highest aesthetic and technical quality. Ansel Adams also wrote about sometimes taking days to craft the perfect B&W print! Instead of spending hours under an enlarger and safelights, I now spend my time in front of a state-of-the-art color calibrated computer monitor! I take each one of my images through a series of steps to ensure an optimal image. This process takes an average of about half an hour of computer time for each file. Some images with extensive retouching can take hours!